"The focus on men's beauty by both manufacturers and retailers has intensified with ranges expanding and new labels introduced", Verdict, 2012
It's true, the modern man is becoming increasingly concerned with his appearance and is becoming ever more adventurous with gender specific products snapping up shelf space!
Men's must-haves:
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The above article from the Evening Standard features a few of the top buys for guys. Items include:
- Cream to banish in-growing facial hair, Malin+Goetz (£30)
- A peppermint, juniper and jojoba exfoliant, Grown (£29)
- All in one body and hair shampoo, 417 (£22)
- Ink Keeper for the illustrated man, Sol de Janeiro (£13.90)
- Revitalising muscle bath soak, Champneys (£6)
- Liquorice mud mask, Superdrug (99p)
- Youth activating concentrate, Lancome (£56)
- EDP spray, Comme des Garcons (£57)
Celebrity make-up artist Alex Byrne shared with the Guardian, the secret beauty weapons every man should have in his arsenal;
Allure Homme eau de toilette, £43,50ml
Combining the chic and the cool, this scent compliments those rugged good looks.
Chanel from selfridges.com
Brightening Instant Exfoliator, £24, 75ml
Use this scrub for 30 secs a couple of times a week, to get a smoother and more radiant look, allow the gel to sit on your skin before rinsing
Anti-ageing balm SPF 15, £11.75, 50ml
A daily SPF is essential and this lightweight formula has sunscreen buried in an anti-ageing complex
No.7 from boots.com
Fatigue fighter, £29.50, 50ml
This male equivalent of Clarins' legendary beauty flash balm is great on clean skin or over a moisturiser
Men Skincare Moisturising Aftersahve Cream, £27, 75ml
If prone to a few cuts and a portion of razorburn, apply this cream immediately after shaving as it is packed with essential oils that soothe, heal and protect
Pocket Cow Bullocks for Men, £18.50
4x20ml tubes of bracing bodywash, refining facial scrub, shaving cream and soothing moisturiser which harness the healing properties of hemp seed oil
Hydra Energetic Flash Bronzer, £9.99, 50ml
A must have for our British climate, add a few drops into your moisturiser or simply buff straight into your face or neck
Neem Hair Oil, £22.95, 100ml
This bottle of intensive hair oil is an essential for sensitive skin, calming itchy, flaky scalps. Apply 10-15 minutes in advance, massage in, shampoo out in the shower and you will never scratch again
Tatsu Shaper Styling Paste, £9.90, 75ml
Rituals have just launched a men's body collection inspired by the Japanese legend of the dragon. This matt, non-greasy styling paste is packed with ocean minerals
Turning to the traditional:
Penhaligons, a perfumery founded by William Penhaligon 135 years ago, recently launched a new men's fragrance line with an eccentric, quintessentially British campaign and quirky modern twist;
sar-to-ri-al [sahr-tawr-ee-uhl, -tohr-] adjective
1. of or pertaining to tailors or their trade: sartorial workmanship
2. of or pertaining to clothing or style or manner of dress: sartorial splendor
Sartorial : The Scent of Saville Row
sar-to-ri-al [sahr-tawr-ee-uhl, -tohr-] adjective
1. of or pertaining to tailors or their trade: sartorial workmanship
2. of or pertaining to clothing or style or manner of dress: sartorial splendor
"Bringing together the great tradition of British perfumery and British bespoke tailoring, Sartorial is a fragrance for a new generation of gentlemen. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age"
This new men's fragrance line from Penhaligons is incredibly relevant at this time as interest in traditional male grooming continues to increase. A further relatively new product to reach the high street is "The Essentials Range" from The Gentry Grooming Company;
The "Essentials Range" is over 93% natural, PH balanced and suitable for all skin types, even sensitive!
The range uses ingredients that complement the structure and function of healthy male skin, helping to reduce skin irritation and replenish natural defences to make skin all the more touchable.
I asked my boyfriend to try a sample I received and he fell for it immediately. It banished blemishes, left skin smooth and, to the ladies out there, I also found that the shaving cream is great for your legs!
Marketing to the males:
Male beauty marketing campaigns tend to pigeonhole men as the metrosexual man or uber-manly man, only reflecting one or the other polarity. Male grooming brands would benefit from helping men to negotiate the many roles they inhabit, offering products/role models that are both dad-friendly and professional.
Old Spice campaign:
Gently poking fun at unspoken stereotypes with a spot on understanding of the new definition of masculinity, this commercial has rejuvenated a tired brand.
Adventurous? Get advise:
Adventurous? Get advise:
Guidance for male beauty regimes can be hard to come by and many guys may feel embarrassed to ask for advise in large department store beauty halls, in answer to this problem, the creators of mankind.co.uk have incorporated 3 grooming guide sections titled: THE BASICS, THE ULTIMATE GUIDE and MASTERCLASS.
The Masterclass section allows you to browse topics and easily navigate the lessons:
Groominglounge.com is a further amazing source of male maintenance information. The site offers the widest selection of premium men's brands from Jack Black to Molton Brown to Aqua di Parma to Kiehl's, including their own award-winning shave & hair care solutions.
This site will help any guy that is either in need of a new skin care regime or just some grooming advise.
