Sunday 16 September 2012

The Argan Appeal

ARGAN OIL is believed to be one of the rarest oils in the world. Originating from Morocco, the robust Argan Oil is extracted from the nuts of the Argan Tree, also known as 'The Tree of Life'. Due to deforestation these trees are now considerably reduced in numbers, hence the high price points of Argan based beauty products. By giving the Argan nuts an economic value it creates incentives for the Moroccan people to protect and replant the forest.

The Moroccan people have been using the oil for centuries but only recently has it come to the attention of cosmetic scientists. Research shows that the oil is packed with beautifying ingredients like vitamin E, phenols, carotenes and essential fatty acids (also known as the skin vitamin - Vitamin F, and just like other vitamins, the body is unable to produce its own Vitamin F).


HAIR
Argan Oil revives and strengthens hair, helping to repair the appearance of damage caused by the sun, heat, styling and colouring and gives hair a lustrous shine

SKIN
When applied to the skin, Argan Oil helps reduce the appearance of wrinkles by softening the skin and increasing elasticity, as well as repairing the appearance of damage caused by the sun, pollution, stress, smoking and environmental factors. By nourishing the skin, the oil is able to reverse the ageing process and provide a 100% natural skin food.

Argan Oil is also known as 'Liquid Gold' amongst celebrities and is extremely sought after as the latest must-have. Celebrities such as Eva Mendes, Taylor Swift and Salma Hayek swear by Argan Oil to provide their hair and skin with an immediate moisture infusion and superior hydration:

Eva Mendes

Taylor Swift

Salma Hayek
Some of the best Argan Oil products:

Kiehl's Superbly Restorative Argan Body Cleansing Oil-
A new edition to Kiel's argan collection (which includes the limited edition body lotion which raises money for Waterkeeper Alliance), the cleansing oil gently washes away summertime grime without stripping moisture from the skin.

Josie Maran Bronzing Argan Oil-
Eco-entrepeneur Josia Maran recently followed up her best-selling Argan Oil with the new bronzing version. Use it on parched skin to get a radiant, healthy glow.

Moroccanoil Treatment-
As the first company to offer professional argan products for hair, Moroccanoil is a favourite among celebrity hair stylists. the free-trade argan oil products make hair bouncy and shiny.

Aveda Green Science Firming Face Cream-
Aveda is always on the ball with using botanical ingredients to beautify the skin. This cream mixes argan oil with a cocktail of other skin-restoring peptides from natural sources to hydrate skin and smooth fine lines. Aveda also helps fund literacy programs for the all-female co-ops that supply the oil.