Bath, Body and Beauty Market Research

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Metrosexual Man

"The focus on men's beauty by both manufacturers and retailers has intensified with ranges expanding and new labels introduced", Verdict, 2012

It's true, the modern man is becoming increasingly concerned with his appearance and is becoming ever more adventurous with gender specific products snapping up shelf space!

Men's must-haves:

The above article from the Evening Standard features a few of the top buys for guys. Items include:

• Cream to banish in-growing facial hair, Malin+Goetz (£30)
• A peppermint, juniper and jojoba exfoliant, Grown (£29)
• All in one body and hair shampoo, 417 (£22)
• Ink Keeper for the illustrated man, Sol de Janeiro (£13.90)
• Revitalising muscle bath soak, Champneys (£6)
• Liquorice mud mask, Superdrug (99p)
• Youth activating concentrate, Lancome (£56)
• EDP spray, Comme des Garcons (£57)

Celebrity make-up artist Alex Byrne shared with the Guardian, the secret beauty weapons every man should have in his arsenal;

Allure Homme eau de toilette, £43,50ml

Combining the chic and the cool, this scent compliments those rugged good looks.

Chanel from selfridges.com

Brightening Instant Exfoliator, £24, 75ml

Use this scrub for 30 secs a couple of times a week, to get a smoother and more radiant look, allow the gel to sit on your skin before rinsing

loccitane.co.uk 

Anti-ageing balm SPF 15, £11.75, 50ml

A daily SPF is essential and this lightweight formula has sunscreen buried in an anti-ageing complex

No.7 from boots.com

Fatigue fighter, £29.50, 50ml

This male equivalent of Clarins' legendary beauty flash balm is great on clean skin or over a moisturiser

clarins.co.uk

Men Skincare Moisturising Aftersahve Cream, £27, 75ml

If prone to a few cuts and a portion of razorburn, apply this cream immediately after shaving as it is packed with essential oils that soothe, heal and protect

decleor.co.uk

Pocket Cow Bullocks for Men, £18.50

4x20ml tubes of bracing bodywash, refining facial scrub, shaving cream and soothing moisturiser which harness the healing properties of hemp seed oil

cowshedonline.com

Hydra Energetic Flash Bronzer, £9.99, 50ml

A must have for our British climate, add a few drops into your moisturiser or simply buff straight into your face or neck

lorealparis.co.uk

Neem Hair Oil, £22.95, 100ml

This bottle of intensive hair oil is an essential for sensitive skin, calming itchy, flaky scalps. Apply 10-15 minutes in advance, massage in, shampoo out in the shower and you will never scratch again

drhauschka.co.uk

Tatsu Shaper Styling Paste, £9.90, 75ml

Rituals have just launched a men's body collection inspired by the Japanese legend of the dragon. This matt, non-greasy styling paste is packed with ocean minerals

rituals.com

Turning to the traditional:

Penhaligons, a perfumery founded by William Penhaligon 135 years ago, recently launched a new men's fragrance line with an eccentric, quintessentially British campaign and quirky modern twist;

Sartorial : The Scent of Saville Row

sar-to-ri-al [sahr-tawr-ee-uhl, -tohr-] adjective
1. of or pertaining to tailors or their trade: sartorial workmanship
2. of or pertaining to clothing or style or manner of dress: sartorial splendor

"Bringing together the great tradition of British perfumery and British bespoke tailoring, Sartorial is a fragrance for a new generation of gentlemen. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age"

This new men's fragrance line from Penhaligons is incredibly relevant at this time as interest in traditional male grooming continues to increase. A further relatively new product to reach the high street is "The Essentials Range" from The Gentry Grooming Company;

The "Essentials Range" is over 93% natural, PH balanced and suitable for all skin types, even sensitive! 

The range uses ingredients that complement the structure and function of healthy male skin, helping to reduce skin irritation and replenish natural defences to make skin all the more touchable.

I asked my boyfriend to try a sample I received and he fell for it immediately. It banished blemishes, left skin smooth and, to the ladies out there, I also found that the shaving cream is great for your legs!

Marketing to the males:

Male beauty marketing campaigns tend to pigeonhole men as the metrosexual man or uber-manly man, only reflecting one or the other polarity. Male grooming brands would benefit from helping men to negotiate the many roles they inhabit, offering products/role models that are both dad-friendly and professional.

Old Spice campaign:

Gently poking fun at unspoken stereotypes with a spot on understanding of the new definition of masculinity, this commercial has rejuvenated a tired brand.


Adventurous? Get advise:

Guidance for male beauty regimes can be hard to come by and many guys may feel embarrassed to ask for advise in large department store beauty halls, in answer to this problem, the creators of mankind.co.uk have incorporated 3 grooming guide sections titled: THE BASICS, THE ULTIMATE GUIDE and MASTERCLASS.

The Masterclass section allows you to browse topics and easily navigate the lessons:

Groominglounge.com is a further amazing source of male maintenance information. The site offers the widest selection of premium men's brands from Jack Black to Molton Brown to Aqua di Parma to Kiehl's, including their own award-winning shave & hair care solutions.

This site will help any guy that is either in need of a new skin care regime or just some grooming advise.

Nails Inc. Leather Look

The leather trend proved to be one of the biggest trends of AW12 and continues to influence fashion in SS13, as seen at Fashion Week. Nails Inc have captured the leather look with their revolutionary 'BLING IT ON BLACK LEATHER AND SKULLS' set.

"Inspired by the SS13 trend for texture and leather, we have created leather effect polish. This stunning shade applies glossy but will dry down into a chic leather look texture. The polish features a limited edition leather effect cap. This fashion forward collection also includes 4 crystal skull embellishments and glue so that you create a unique nail art look at home"

There's no need for top coat on these show stopping nails as this will take away the edgy leather effect. Follow the simple instructions below and get fashion forward nails in no time;

COMING SOON!

www.nailsinc.com

Face Lace

Face Lace is the creation of Phyllis Cohen and comprises of a range of intricately detailed face appliqué;  but I just couldn't think of better suited name for this feature.

The laces are made from vinyl with a hypoallergenic backing so that you can delicately place them around your eye area - who needs eye shadow!

The stick on Face Lace made it's debut at the FW12 Corrie Nielsen show, providing a gorgeous extension of the plaid fabric to the face and perfectly reflecting the collection's reference to Scottish Clans, Victoriana and a touch of the equestrian. 

What's more these lace sensations are now available to buy!

I have recently discovered the Phyllis Cohen range in Harvey Nichols where the appliqués are available as singles from £15.95 and packs from £45.95.

They're ideal for the artistically ambitious, in the post-Gaga era, looking to add a touch of unique flair to an evening look.

Dare to be a little braver now and you will prove your fashion forwardness before the look inevitably becomes as commonly seen as the false eyelash.

We can already see the opulent eye-work reaching the media through music videos - so hurry!

Frames from Pink's 'Blow Me (One last kiss)' music video

A further way to incorporate the lace look into your eye make-up are lace lashes, providing a more subtle approach to the bold look.

PAPERSELF provides a commercial platform for this innovative exploration of lace as contemporary eye-wear. Launched in 2009 by London based designer Chunwei Liao, Paperself unites artists, designers and manufacturers from East to West.

Their eyelashes, pictured below, are inspired by nineteenth century French silk bobbin lace, held in the collection at the Victoria and Albert Museum, London.

BOURJOIS-

"Lace and catwalk inspired, Miss Couture lashes for elegance and high-end glamour. Created in collaboration with Paperself, the world's leading paper-art brand for lashes. Uniquely fashionable, chic and stylish in design, they are the ultimate fashion accessory to be bang on trend this season"

LACE EYEBROWS!

FABRIC APPLIQUÉ 

Getting Gothic

For AW12, designers embraced the dark arts after seasons of bright colours and glaring prints. The focus was on wine-stained lips, paled out complexions and Snow-White-dark tresses.

www.style.com

The inspiration:

You could say Christina Ricci introduced the goth look to the mainstream in 1991's remake of The Addams Family; with her middle-parted dark pigtails and ghostly complexion, she became the poster child for pouty angst.
But it was perhaps Brandon Lee's starring turn in the film version of The Crow that truly brought goth beauty to the big screen. Lee donned stringy black centre parted strands and graphic black-on-white make up as the undead vigilante spawned from the 80's comic book series of the same name.
Then there was The Craft, in which a group of young Hollywood hotties gave underworld worship a new kind of sex appeal. Fairuza Balk's pencil-thin brows, matte berry lip, kohl-stained eyes and multiple piercings epitomise 90's goth.

www.style.com

Thanks to the release of David Fincher's The Girl With the Dragon Tattoo, goth is experiencing a third wave. Make up artist, Pat McGrath, created a threatening and otherworldly appearance via shadowed eyes and bleached brows. The look would also inform the bulk of McGrath's backstage repertoire at the AW shows. 

www.moviefanatic.com

McGrath established the look that would define the season backstage at Gucci. "Dark romance" is how she described the models' peroxided brows and deep berry lips. The innovative use of the light brows prevents the period look traditionally created from a red lip and full, dark brow. This is an opinion that a number of other high-profile make up artists bought into.

www.style.com

McGrath's "lip noir" bloodstained pouts were ever changing;

#1 : A slick of high-shine gloss created a lacquered effect at Viktor & Rolf and Yves Saint Laurent

www.style.com

#2 : Application of ebony, grey and brown pigments to lips at other shows made for an entirely different, more gothic narrative. To compliment Tomas Maier's moody Bottega Veneta collection, she used an eyeliner rather than lip liner, to rim lips before layering them with burgundy pigments - creating a black cherry finish

www.style.com

Lisa Butler, make up artist backstage at Emilio Pucci, advised that nothing good can come from reviving goth make up in a literal way,

"Don't start wearing black lipstick; it's very unflattering" Butler

She instead advised that black lip balm can be surprisingly becoming,

www.style.com

To recreate this look at home, blend MAC Lipmix in Black with its clear Lip Conditioner, Butler compared the custom tint to the "1980s Shiseido lipsticks that were very weak in pigment but gave a little bit of darkness".

www.style.com

Lucia Pieroni - a minimalist make up artist with maximal appeal

"I'm obsessed with lips at the moment", Lucia Pieroni told style.com backstage at Rochas.
For the AW show she administered velvety red pouts after engineering a few of the most impressive mouths of the SS collections earlier in the year, from fluoro pink at Giles to a glossy wine at Jonathan Saunders to an electric cerise at Missoni. The precise applications were tailored and tweaked just so for individual models,

"When you're doing someone's make up, it's about what brings out their features, what makes them look more beautiful" Pieroni

Pieroni, who is approaching 25 years in the industry has been adapting her technique to suit different faces since she picked up a make up brush on a whim in the 1980's. Pieroni grew up as a fine artist and still thinks of herself as one,

"I don't love make up that much but I love creating" Pieroni  

Her unique approach to beauty, which favours understatement over theatrics, keeps the innovative make up star in demand with the fashion crowd of Hollywood.

www.style.com

What you will need:

Shiseido Lacquer Rouge in Nocturne/RD607

Inspired by Japanese laquerware, one coat infuses intense colour and deep lustre

Shiseido Perfect Rouge in Mystery/RD613

A new formula that provides true intense colour with all day hydration - blending effortlessly for a luxurious finish

Shiseido Smoothing Eyeliner Pencil in Black/BK901

True intense colour, long-lasting and smudge proof, this eyeliner glides on smoothly and softly and the sponge tip applicator enables easy blending

Dolce & Gabbana Ultra Shine Lipgloss in Aqua

Sensual and tempting, this lip gloss imparts a lacquered effect for the lips. The professional brush ensures perfect application.

Stiletto Nails

A nail frenzy has started to emerge on the hands of our beloved pop stars. The first to get her claws out was the fearless Lady Gaga, who curved her "paws" in front of masses of photographers to show off a more threatening trend of nail.

Lady Gaga, www.cheapchicobsession.com

Next came internet sensation turned world mega star, Lana Del Ray, artfully placing her talons to the public eye on various Vogue editorials and covers.

Lana Del Ray, http://www.fashionologie.com

The fashion-forward stars were quickly followed by the likes of Rihanna, Nicki Minaj, Beyonce and Brits stars Adele, Jessie J and Rita Ora.

Rihanna, www.article.wn.com

Adele, www.lolaglitter.com

Razor sharp, long and feminine, the trend has now taken off on the internet, especially across various social media channels like Tumblr and Instagram, which allow users to post multiple pictures straight after their stiletto mani.

Stiletto Nails, www.tumblr.com

See Topshop's interpretation of the talon trend:

The Argan Appeal

ARGAN OIL is believed to be one of the rarest oils in the world. Originating from Morocco, the robust Argan Oil is extracted from the nuts of the Argan Tree, also known as 'The Tree of Life'. Due to deforestation these trees are now considerably reduced in numbers, hence the high price points of Argan based beauty products. By giving the Argan nuts an economic value it creates incentives for the Moroccan people to protect and replant the forest.

The Moroccan people have been using the oil for centuries but only recently has it come to the attention of cosmetic scientists. Research shows that the oil is packed with beautifying ingredients like vitamin E, phenols, carotenes and essential fatty acids (also known as the skin vitamin - Vitamin F, and just like other vitamins, the body is unable to produce its own Vitamin F).

HAIR
Argan Oil revives and strengthens hair, helping to repair the appearance of damage caused by the sun, heat, styling and colouring and gives hair a lustrous shine

SKIN
When applied to the skin, Argan Oil helps reduce the appearance of wrinkles by softening the skin and increasing elasticity, as well as repairing the appearance of damage caused by the sun, pollution, stress, smoking and environmental factors. By nourishing the skin, the oil is able to reverse the ageing process and provide a 100% natural skin food.

Argan Oil is also known as 'Liquid Gold' amongst celebrities and is extremely sought after as the latest must-have. Celebrities such as Eva Mendes, Taylor Swift and Salma Hayek swear by Argan Oil to provide their hair and skin with an immediate moisture infusion and superior hydration:

Eva Mendes

Taylor Swift

Salma Hayek

Some of the best Argan Oil products:

Kiehl's Superbly Restorative Argan Body Cleansing Oil-
A new edition to Kiel's argan collection (which includes the limited edition body lotion which raises money for Waterkeeper Alliance), the cleansing oil gently washes away summertime grime without stripping moisture from the skin.

Josie Maran Bronzing Argan Oil-
Eco-entrepeneur Josia Maran recently followed up her best-selling Argan Oil with the new bronzing version. Use it on parched skin to get a radiant, healthy glow.

Moroccanoil Treatment-
As the first company to offer professional argan products for hair, Moroccanoil is a favourite among celebrity hair stylists. the free-trade argan oil products make hair bouncy and shiny.

Aveda Green Science Firming Face Cream-
Aveda is always on the ball with using botanical ingredients to beautify the skin. This cream mixes argan oil with a cocktail of other skin-restoring peptides from natural sources to hydrate skin and smooth fine lines. Aveda also helps fund literacy programs for the all-female co-ops that supply the oil.